LUXE SPORT
As the first to offer a fusion of high fashion and technology, Hamish Morrow delivers another unique collection using natural fabrics finished with Nano-technology treatments for anti-crease, anti-stain and water resistance.
Luxury now breaks with the confined notion of fragility. The introduction of Nano-technology offers more freedom, flexibility and possibility to the most delicate of fabrics.
Liberated of all constraints, fabrics are given a new lease of life - a higher level of endurance.
Realised in this wardrobe of luxury casual wear, the Lurex shift dress adopts a more fluid, malleable design offering both performance and opulence.
Technology, habitually reserved for sportswear, is now incorporated with luxury textiles and applied to this garment genre.
Film Credits:
Concept and fashion design: Hamish Morrow
Creative direction: Suzanne Lee
Directed by: Warren Du Preez/Nick Thornton-Jones/ UVA
Music: Michel Gaubert (N.O.I.S.E)
Press: Hannah Hayes-Walker at Modus Publicity